Start-up focused on supporting Indigenous artisans wins pitch competition & coveted spot in BESTLab

In early April, five groups of students from the Lassonde School of Engineering, Schulich School of Business and the Faculty of Health at York University pitched their business ideas as part of the BEST Certificate’s Entrepreneurship and Technology Ventures course (ENTR 4500). The groups were SleepPODzzz, Team Outfyts, Team PestTech, Team Cannabliss Spa and Team Heritude.

Each group presented their diverse ideas to a panel of judges who later had a hard time picking a winner as all teams made great cases for their proposals.

In the end, team Heritude, which included Sebastian Shanthirajah, Utkarsh Pandy, Lyssete Bueno Murga, Tran Phuong and Emma Zacharias came out on top, winning $500 and spot in the BEST Lab to work with Dr. Andrew Maxwell to turn their idea into a viable start-up.

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